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Apparel Industry News and Trends

The Perks of Performance wear

The Perks of Performancewear For placket shirts, moisture-wicking and anti-microbial properties are important performance characteristics. Moisture-wicking is the most predominant, but anti-microbial is gaining in popularity. Photo courtesy of CIA From moisture-wicking, anti-microbial, and solar protection to stain-resistant and wrinkle-free characteristics, performance features have become something of a must-have for certain markets during the past [...]

Apparel Industry News and Trends

Holiday 2011 Gift Guide

here’s the excepr tof the test

Apparel Industry News and Trends

T-Shirts become marketing Platform For Business Branding

Custom Identity Apparel inc. T-shirt-based marketing platform matches brands with target demographic groups Shirts on peoples’ backs have long been used as advertising billboards, according to East Longmeadow based Custom Identity Apparel. But the company is now turning the garments into a marketing platform said to create an emotional bond with consumers by combining demographic [...]

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